Come On In.

Since graduating from Princeton University, I've spent more than twenty-five years helping people communicate clearly through a career in marketing, communications, and strategy. For nearly two decades, I've also served as a Princeton alumni interviewer, meeting with prospective applicants and gaining a unique perspective on what makes students memorable beyond grades and test scores.

My passion for working with students extends well beyond admissions. Over the past six years, I've mentored teenagers, led youth programs, coached hundreds of students through their first job experiences, and partnered with families through schools and community organizations. Those experiences have shaped my belief that every student has a story worth telling.

My process begins with thoughtful questions, deep conversation, and plenty of reflection before the applications open or the writing begins. Whether we're working together for months before applications are due or finding clarity just before a deadline, my goal is always the same: to help students better understand themselves and tell their story with confidence.

Based in Manhattan Beach, California. Serving students globally.

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